SOOP ESG2021

Socially Impactful Content

In August 2020, we signed an MOU with the Korea Volunteer Center to launch the AfreecaTV BJ Corps with the goal of creating a social impact and revitalizing volunteer activity content. Through an agreement with the Korea Volunteer Center and Daecheon Orphanage, we participate in one volunteer activity per month, including Walking Keeper, Dementia Keeper, and the Loving Food Truck. We also contribute to society in a unique way by producing content on volunteerism to encourage our users to participate. In order to raise positive awareness of social contribution activities, we will continue our efforts to demonstrate social contributions by taking positive social and environmental actions and sharing them through the influence of media.

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  Walking Keeper

  Activities to help blind people walk safely
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  Loving “Let’s Go!” Food Truck

  Operating the Loving Food Truck and a portrait experience zone for children
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  Coal Briquettes Delivery

  Delivering coal briquettes to elderly people who live alone or marginalized families
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  Dementia Keeper! Memory Box

  Making and delivering dementia-prevention kits
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  Let’s Share Love! In Daecheon Orphanage

  Talent donation for children
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  Solar Lantern DIY

  Making and delivering solar lanterns to children in Africa

Content that Raises Cultural Awareness

Our official learning channel, AF Learning, reminds people of historically significant days, by producing educational content such as Hangeul Proclamation Day, the anniversary of the start of the Korean War on June 25, National Liberation Day on August 15, and Constitution Day. We work with local authorities to provide field trips and exhibitions, and hold talk shows and discussions to encourage users to participate and learn. Moreover, content related to careers is created to deliver information on various professions and provide answers to questions. AfreecaTV will work to share knowledge and value by providing easily accessible learning content in various areas on our media platform.

History Class on the 71st Anniversary of the Korean War

Cultural awareness and learning content

BJ Collection Auction

On April 1, 2021, we hosted a live commerce show called the BJ Collection Auction at the AfreecaTV FreecUp Studio to raise funds to help people in need. To participate in the fundraising, former CEO Seo Soo Kiel and many BJs donated their belongings, including the torch used at the Pyeongchang Winter Olympics and objects signed by famous athletes. The funds raised at the auction were doubled by the company and then delivered to Community Chest of Korea. AfreecaTV will continue to pursue various projects to encourage more BJs and users to take part in spreading a positive influence through media.

I Love Osong Donation Winner, an Online Live Commerce Program

AfreecaTV hosted I Love Osong Donation Winner to promote Chungcheongbuk-do and small- and medium-sized cosmetics companies in Osong on March 12-14, 2022. Ten BJs relay-hosted the show over three days. The program was particularly meaningful because the profit from the eco-friendly cosmetic products went to the victims of a wildfire in Gangwon-do. This program received positive feedback as it helped those in need in partnership with local governments and created a culture of donation instead of simply promoting a region.

BJ Expedition for Mutual Growth with Local Communities

AfreecaTV contributes to the promotion of local tourism in collaboration with local communities through BJ Expedition, in which BJs visit local tourist spots or festivals to users. AfreecaTV selects BJs based on a specific set of criteria to promote local festivals and attractions to users through content. We build mutually beneficial relationships with local communities by introducing tourist spots across the country and boosting local economy

Support for Key Regional Content

• seoul
• Gyeonggi-do
• Gangwon-do
• Chungcheong-do
• Jeolla-do
• Gyeongsang-do
• Gwangju
• Dae-gu
• Busan

seoul Gyeongsang-do Gangwon-do Jeolla-do gyeonggi-do Gwangju Dae-gu Chungcheong-do Busan

seoul

Gyeongsang-do

- Gyeongju Jungle Mediapark BJ Expedition

- Gimhae Lotte Water Park BJ Expedition

- Cheongdo Provence BJ Expedition

Gangwon-do

- Ocean World Relay BJ Expedition

Jeolla-do

- Yeosu Artland Resort BJ Expedition

gyeonggi-do

- Baedagol Theme Park Food Expedition

- Dongjangkun Festival BJ Expedition

- Sumi Village Strawberry Picnic BJ Expedition

- Ooozooo BJ Expedition (the Korean name for the event, meaning “starlight garden space”)

- Paju Trout/Mountain Trout Ice Fishing

Gwangju

Dae-gu

- International Tea & Craft Fair Food Expedition

- Daegu Food Industrial Fair Food Expedition

Chungcheong-do

- Gongju Seokjangri Paleolithic Festival BJ Expedition

- Winter Gongju Chestnut Food Expedition

- Goesan Red Pepper Festival Food Expedition

- Online Gongju Seokjangri Paleolithic Festival BJ Expedition

Busan

- KT&G Sangsangmadang Busan BJ Expedition

Campaign to Support Underfed Children

AfreecaTV carries out various activities to support underfed children. Loving Shopping Basket is a social contribution campaign held by AfreecaTV and Eland on April 7, 2022. KRW 1,000 was donated per view of the campaign video of BJs, which was used to deliver necessities to underfed children. BJs live-streamed preparing gift boxes for the children to bring attention to the purpose of the campaign. Moreover, we held an online campaign to support underfed children, which was a fundraising project on the Eland Incubating website. The Meal Sharing Campaign encourages underfed children to eat at restaurants that voluntarily support children in need. Posts and pictures were uploaded on social media and direct donations were made in June 2022 so that the children can be encouraged to have their meals at such restaurants.