SOOP ESG2022

AfreecaTV provides live broadcasts targeting various categories such as gaming, mukbang/ cookbang (eating and cooking shows), variety shows, pet content, sports, music, and more. It offers users a wide range of choices that cater to their preferences, from unique amateurs to expert professionals armed with specialized knowledge. With the convenience of broadcasting and viewing without requiring separate equipment or technical skills, AfreecaTV takes the lead in fostering community groups and popularizing online content. Furthermore, through real-time bidirectional communication, such as chatting, it encourages active interaction with viewers, creating a participatory content nature. AfreecaTV continuously expands its broadcasting activities and strives for diversified content through strategic business partnerships and endeavors.

• Education
• Games
• Entertainment & talk shows
• News/editorial
• Sports
• Food

AfreecaTV has acquired broadcasting rights for various sports events such as the Olympics, World Cup, WWE, AFC, and KBO. Notably, during the 2022 Qatar World Cup, AfreecaTV showcased an advanced broadcasting culture by complying with broadcasting and advertising policies. Based on this experience, AfreecaTV aims to meet viewers’ diverse demands by offering content that extends beyond standardized professional material, encompassing individual broadcasts that provide a comprehensive array of content options.

AfreecaTV provides a diverse array of in-house production contents, spanning live broadcasts and VOD across various genres including gaming, entertainment, web dramas, and music. With sustained investment in original content, AfreecaTV has cultivated vibrant content production environment, resulting in high-quality content production comparable with cable programs. Especially AfreecaTV takes a proactive approach in the eSports sector, organizing events like ASL, GSL, and APL, leveraging its infrastructure. By capitalizing on its production capability, AfreecaTV provides a comprehensive turnkey solution in holding such event covering all aspects from production to broadcasting. Utilizing the state-of-the-art eSports stadiums, such as 'Sangam Coliseum' andJ 'amsil Vita500 Coliseum,' AfreecaTV conveys the excitement and liveliness of professional-level leagues. In addition, the 'Samsungdong Freec UP Studio Studio' consistently produces various content, including small-scale matches and in-house amateur eSports leagues. AfreecaTV also takes an active role in expanding and developing eSports by directly operating professional gaming teams, nurturing national representatives, and promoting a healthy gaming culture.

• Professional eSports team
• eSports stadium

Original content (music, sports, entertainment, etc.)

Within the AfreecaTV platform, various forms of advertising are available across mobile applications and PC pages. These advertisements offer features such as demographic targeting while harnessing the unique characteristics of the AfreecaTV ecosystem, including real-time communication. A prominent example of platform advertising products includes pre-roll and post-roll video ads attached to live content. Additionally, there are standardized internet platform advertising products like banners and keyword search ads. AfreecaTV also offers more interactive ads, such as 'Ad- Balloon,' which incorporate AfreecaTV's distinctive donation culture. Furthermore, to support efficient and convenient ads campaign of advertisers, AfreecaTV developed its own advertising solution called AAM (AfreecaTV Ads Manager). Through this service, advertisers can select products, engage in bidding, and manage campaign efficiency in real time basis.

• In-stream ads
• Banners Ads
• Catch ads

AfreecaTV provides content-based advertising that fosters higher engagement compared to traditional one-way ad methods. This type of content-based advertising involves active participation from advertisers, Broadcasters (BJs), and viewers, resulting in a high level of engagement. For instance, producing and broadcasting content such as gaming tournaments like ' League of Legends BJ Battle of Destruction' or 'FIFA Online Spear and Shield' is a representative form of content-based advertising. Additionally, there are opportunities for brands to sponsor original content or have real-time product placements and interactions with viewers during BJ live broadcasts, known as brand lives. Contentbased advertising represents a unique form where the content itself becomes an advertisement. It is characterized by low resistance and high engagement, making it a sought-after digital-based advertising strategy. AfreecaTV focuses on content-based advertising to enhance the marketing effectiveness for advertisers while increasing viewer participation and satisfaction.

This is a new advertising management solution that enables advertisers and agencies to efficiently operate advertisements. Advertisers can access an easily accessible platform where they can execute advertisements according to their budgets and objectives. Real-time data and targeting capabilities allow them to choose ad creatives and modify campaign strategies flexibly. Utilizing big data and machine learning, the solution enables real-time prediction and analysis of user responses to advertisements, maximizing ad efficiency. Through this solution, not only large advertisers but also Small and Medium-sized Enterprises (SMEs) can enhance their accessibility to AfreecaTV advertising, promoting a symbiotic advertising environment.

AfreecaTV Ads Manager