SOOP ESG2022

To internalize ethical principles, AfreecaTV has established and implemented a Code of Ethics. Additionally, we have publicly announced a Code of Conduct as detailed guidelines to set standards for employees' decision-making and behavior. We conduct ongoing monitoring to ensure that employees adhere to ethical norms more accurately. Furthermore, our commitment to ethical management is explicitly stated in the "Operational Policies" published on the official website, and we operate an internal control program to solidify a culture of ethical organizational policy.

AfreecaTV is establishing a systematic foundation to prioritize ethical values as the primary standard for all employees and actively promote adherence to these values. As part of this effort, we have formulated corporate ethics guidelines to provide guidance on ethical value judgment for employees and to fulfill responsibilities towards society and customers. On February 12, 2018, AfreecaTV publicly disclosed its Code of Ethics, which prioritizes principles such as morality, autonomy, fairness, respect, and trust, while also defining obligations towards the company, investors, customers, competitors, and other stakeholders. The Code of Ethics was revised in August 2021 to ensure that all employees directly or indirectly engaged with AfreecaTV’s business adhere to these principles, thereby fostering a transparent and ethical corporate culture and fulfilling the company's obligation to uphold ethical management as a responsible member of society.

Five stakeholders in the Code of Conduct

AfreecaTV conducts education focused on ethical management practices to promote a fair ethical culture. Specifically, every year, a two-month-long training program is provided to all employees, during which they pledge to understand and comply with the company's ethical norms through an Ethics Management Pledge and an Anti-Corruption Compliance Pledge. Additionally, training activities are carried out to enhance awareness of ethics and legal compliance, including capacity-building education for compliance officers and mandatory ethics training for new employees. To prevent unethical behavior proactively, violations of the code of conduct related to key issues are subject to internal regulations and sanctions. Furthermore, instances of violations are utilized as compliance training materials to prevent recurrence effectively.

We operate an internal reporting system through company bulletin boards, phone, fax, and mail to actively address unethical behavior by employees. Through counseling and reporting of unfair practices or improper demands from employees and related parties, we are striving to eliminate misconduct. We also implement an anonymous reporting system to protect the identity and content of the informants, ensuring that they do not suffer any disadvantages. Immediate post-reporting measures are taken through the Human Resources Committee.