AfreecaTV conducted a three phase materiality assessment by analyzing the internal and external business environment and the interests of stakeholders in order to identify ESG core issues that need to be prioritized for management. The assessment considered seven principles of key indicators, including the Global Reporting Initiative (GRI) Standards, to select the most important ESG issues.
Materiality assessment process
- STEP 01Form a pool of issues
-
By analyzing global sustainability management standards and economic, social, environmental, and industry issues, AfreecaTV has identified 27 relevant issues related to sustainable management trends.
- Adopt international sustainability standards (GRI Standards, ISO 26000 & UN SDGs)
- External environmental analysis (Media research, benchmarking)
- Analyze issues in the industry
- Examine internal sustainability issues
- STEP 02Analyze the impact
-
Based on stakeholder surveys, media research, industry benchmarking, and expert evaluations, AfreecaTV has assessed the impact of each issue on its business and societal interest. Through this process, we have derived the priority order of these issues.
-
Analyze the impact of the issues on our business
- Survey internal stakeholders (Feb.27- Mar. 10)
- Expert evaluation
-
Analyze social interest on the issues
- Benchmarking (Industry-related reporting issues, etc.)
- Media research (Economic, social, environmental, etc.)
-
Analyze the impact of the issues on our business
- STEP 03Select key issues
-
Based on the assessment results, AfreecaTV has identified five key issues of high importance: conducting training to enhance employee capabilities, establishing an advanced organizational culture, creating new job opportunities, securing talented individuals, and reporting this analysis through the present report.
- Select material issues (and rank them by priority)
- Organize the detail as per the GRI Standards
- Define the material issues
Result of the materiality assessment
No. | M/P | Material issue | Level of impact | Page | GRI |
---|---|---|---|---|---|
1 | Material | Training for employee competence | High | p.46~47 | 404-2 |
2 | Material | Advancing the organizational culture | Medium | p.50~52 | - |
3 | Material | Job creation and talent acquisition | High | p.46~47 | 401-1 |
4 | Material | Boosting data security and cyber security | High | p.54~57 | 418-1 |
5 | Material | Promoting mutual growth with partners | Medium | p.32~37 | - |
6 | Potential | Facilitating communication with stakeholders | High | p.9~10 | - |
7 | Potential | Business ethics and compliance | Medium | p.66~67 | - |
8 | Potential | Customer satisfaction and service quality | High | p.29~31 | - |
9 | Potential | Stimulating local economy | Medium | p.39~45 | - |