SOOP ESG2022

R&D for Sustainability

AfreecaTV has been engaged in research and development efforts aimed at enhancing user experiences. These initiatives encompass a range of advancements, including but not limited to the DRD (Dynamic Relay Distribution) solution-a real-time traffic Load Balancing System- and integration technologies for mobile platforms. These technologies collectively facilitate convenient access to both live and VOD streaming content. Also, to ensure stable service for users in anytime, anywhere, AfreecaTV has constantly developed and adapted optimization technologies and has been endeavored to increase channels for the higher connectivity between viewers and influencers (BJs). Furthermore, AfreecaTV is exploring the media implementation for the next-generation displays such as AR, VR, Hologram, Glass, and Retinal Display and the company continues its study to determine the most suitable future media platform and content for AfreecaTV service. Also, AfreecaTV is gradually adapting machine learning and AI technology to process video and text data and to use it to analyze viewers demands catering to their specific requirements.

R&D Investment

New Business Strategy

To expand its business foothold in domestic and international market for sustainable growth, AfreecaTV has gradually adopted live commerce, NFTs, and Metaverse services through new technology development. OTT (over the top) technology platform will increase access to online spaces for the users without the constraint of time and place. As such, AfreecaTV will strengthen the capability to build an ecosystem of a 'global one-person multimedia platform' by creating and implementing a sustainable strategy in line with the current business trend.