SOOP ESG2022

Since signing a partnership agreement with the Korea Central Volunteer Center for the activation of social contribution and volunteer activities in August 2020, AfreecaTV has been actively engaged in various volunteer activities through its 'AfreecaTV BJ Volunteer Team'. To promote regular and diverse volunteer activities, the team participates in activities such as Han River Eco Park Restoration, plogging (picking up trash while jogging), and providing coal to those in need, in collaboration with the Korea Central Volunteer Center. We plan and produce related content to encourage users of all ages to join in its unique social contribution activities. By involving familiar BJs who are popular among the public, we have transformed the image of volunteering from something difficult and burdensome to a fun and accessible activity that anyone can enjoy participating in. Recently, on Arbor Day, AfreecaTV broadcasted content of plogging and tree planting activities at Han River Eco Park to raise awareness about environmental protection and reforestation efforts in the local community. This initiative aims to generate viewer interest in global issues such as carbon neutrality and environmental protection, while fostering a positive perception of corporate social problem-solving activities. Moreover, we consistently endeavor to encourage user participation in volunteer activities and promote a positive perception of social contribution initiatives, disseminating a culture of volunteering and contributing to the community.

AfreecaTV commemorates historically significant days such as Hangul Day, June 25th Korean War Memorial Day, and National Liberation Day by producing valuable educational content and sharing it with the public. To achieve this, the platform collaborates with local authorities to conduct various programs, including creating memorials, on-site experiences, talk shows, panel discussions, and lectures. In addition, we offer diverse programs where popular BJs, who are experts in their respective fields, explore history and local culture. We will continue its educational efforts through ongoing collaboration with relevant institutions to enhance citizens' historical knowledge and awareness. By creating accessible learning content in various fields, including law, the platform aims to improve citizens' knowledge and critical thinking skills.

AfreecaTV also engages in social contribution activities through live commerce content. By collaborating with BJs, external companies, and local communities or selling collectibles through flea markets, the platform donates a portion or all of the generated revenue to support underprivileged neighbors and local communities. These activities not only create promotional effects but also contribute to fostering a culture of giving. On a larger scale, we demonstrate its commitment and responsibility as a member of the social community, spreading the value of sharing management and promoting the culture of donation.

Online live commerce 'I Love Osong: Best Donation Salesperson'

To celebrate White Day, AfreecaTV conducted a live commerce content called 'I Love Osong Donation Sales Champion' for three days from March 12 to promote small-scale cosmetic brands in Osong, Chungcheongbuk-do, South Korea. This content featured 10 BJs participating in a relay-style broadcast. When viewers purchased eco-friendly cosmetic products from local brands, they also had the opportunity to contribute to fundraising for the victims of a forest fire in Gangwon Province. This initiative went beyond simply promoting local products; it also involved collaboration with local government authorities to allocate a portion of the sales proceeds to support those in need within the community. Through these efforts, we actively contributed to fostering a culture of donation and received positive responses from viewers and participants alike.

Loving AF Day with BJs and users

On April 1, 2023, in celebration of AF Day (Afreeca Fool's Day), AfreecaTV conducted a relay donation commerce event called 'Sharing Love on AF Day' in collaboration with AfreecaTV BJs. This event was different from the previous commerce events and quiz contests, as it provided an opportunity for other BJs and users to participate in social contribution activities together. In this content, a total of 22 BJs participated, and it followed a 1+1 donation format, where for every item purchased by users, an equal quantity of the same product was donated. The products sold were daily necessities and food-related items, and the donated products were delivered to children in childcare institutions. Through this initiative as part of the 'Positive Influence Campaign,' AfreecaTV engaged in social contribution activities and encouraged participation not only from BJs but also from other users to foster a culture of donation.

AfreecaTV is contributing to the revitalization of local economies through the 'BJ Exploration Team' project, in which BJs explore and share local tourist attractions and festivals with users. We rigorously select BJs and provide support for content production. Through this initiative, we promote the charm and wonderful experiences of local attractions, contributing to the activation of local economies. Through ongoing efforts and collaboration, we strive to pursue broadcasts that involve local communities, fostering organic relationships and working together for the development of the region.

AfreecaTV is conducting various campaigns to support underfed children. These campaigns aim to provide assistance to children affected by food shortages and famine, which are occurring globally. 'Love's Basket' is a social contribution campaign conducted in collaboration with the E-land Foundation from March 22nd to March 28th, with offline broadcasting on April 7th. In this campaign, for every view of the participating BJ's videos, a donation of 1,000 won was made, and this donation was used to provide goods for households of malnourished children. During the campaign, BJs conveyed the process of preparing gift packages of daily necessities for children through live streaming content, emphasizing the purpose of the campaign. Furthermore, a fundraising campaign through the E-land Foundation's incubating site was also conducted to help more underfed children. Furthermore, the 'Sharing a Meal' campaign was carried out to promote small businesses that voluntarily support malnourished children and exercise positive influence. Through these positive influence campaigns, the funds collected with people's interest and participation provided some relief for the difficulties faced by underfed children.