SOOP ESG2022

AfreecaTV established a content operation policy based on legal and ethical responsibilities to provide healthy media content. Also, we post notices about revisions of the Content Operation Policy, following the rapid changes in the external social environment, on our communication center and take preemptive measures on matters that are not yet protected by law.

AfreecaTV continuously aims to create a healthy culture of one -person media with BJs and users of all ages. We promoted the Clean Content Campaign as a leading platform company that provides creative and valuable content. We shared educational news posts and video clips to prevent the production of content that is against social norms with content creators (BJs) and posted about the Clean Campaign on various channels to raise awareness about it.

AfreecaTV makes the utmost effort to enhance user satisfaction and provide a convenient and enjoyable environment for service users by filtering content that violates the operation policy in the service through 24/7 monitoring.

AfreecaTV leads the way in promoting responsible media culture by offering not only posts but also webtoons and video content to make it more accessible for users. Content creators, known as BJ, can apply for Best BJ status and receive additional benefits by completing a minimum of 5 AfreecaTV BJ education courses. Moreover, AfreecaTV provides guidance through internet broadcasting guidelines and VOD-based operational policy training, developed by KISO (Korea Internet Self-Governance Organization), to help BJ produce appropriate content.

Training on the operation policy

To foster a healthy chat culture within the community, AfreecaTV has developed and implemented its own AI filtering technology. The 'Taekwon A' technology filters out advertisements and offensive chats, while the 'Taekwon S' technology detects and blocks explicit content and adult materials. Especially on April 7, 2022, to enhance the protection of minors, AfreecaTV further improved 'Taekwon S' by reinforcing an image filtering system to detect and block lewd and inappropriate posts. Through the proactive enhancement of these technologies, AfreecaTV effectively discerns and blocks harmful chat and content, ensuring the protection of viewers. Any detected harmful chat or content results in immediate punitive actions, and continuous monitoring is conducted to prevent recurrence.

AfreecaTV is making significant efforts to foster a culture of respect for life. It has established a systematic process for sanctioning life-related broadcasts and is internally promoting awareness of the importance of respecting life. Additionally, AfreecaTV is collaborating with the Ministry of Health and Welfare and the Korean Foundation for Suicide Prevention to conduct campaigns for fostering a culture of respect for life online, with a particular focus on preventing youth suicide. These efforts reflect AfreecaTV's commitment to understanding the cultural impact of media and fulfilling its responsibilities accordingly. The platform will continue to undertake various activities to create a healthy online culture.

Report Center Respect-for-life campaign

AfreecaTV provides systemtaic job training to all employees to enhance their competence and makes the utmost effort to enhance user and partner satisfaction. For example, we collect satisfaction surveys from users and partners and monitor the quality of services internally to continuously improve it. Moreover, we hold an online and offline user meeting every month to listen to the voices of many different users. By doing so, we collect ideas to enhance satisfaction, improve our services and promote our new services and policies. We will continue with our effort to provide better services through communication with our users.

Percentage of "very satisfied" users in customer service (%)

AfreecaTV operates a Content Support Center to help BJs with creative ideas but facing difficulties in content production to realize their content creation and further support active content production activities and growth. The Content Support Center provides various tailored support to eligible applicants. It offers support for BJ's content production costs and necessary equipment and technology for broadcasting, as well as promotes the content and BJ through placement on the main page or AfreecaTV cable channels. In 2022, the number of applications through the Content Support Center reached 909, with 554 cases (60.9%) confirmed and supported.

AfreecaTV selects and recognizes professional BJs (Best BJs) who engage with users through diverse content and their unique personalities on a monthly basis. Best BJs are chosen based on quantitative evaluations, qualification examinations, and additional bonus points. Selected BJs receive various benefits, including psychological counseling program support four times a year, dedicated inquiry board support, and support for a dedicated vehicle, among others. Currently, AfreecaTV selects up to 85 Best BJs each month, which includes the top 80 BJs based on quantitative scores and an additional 5 BJs recommended by the company, taking into account content quality, partnership, and other factors. Notably, for the selection of excellent content BJs, we positively consider incorporating qualitative aspects related to ESG (Environmental, Social, and Governance) activities.

AfreecaTV strives to provide personalized support for BJs at different stages of their growth. For newly registered BJs with broadcasting hours between 500 to 1,000 hours, the platform offers a separate support program to provide various opportunities and assistance in establishing themselves as professional BJs. For example, newly registered BJs are rewarded with points that can be used to acquire broadcasting equipment or utilize in-house VOD editing services, encouraging active broadcasting activities. Exclusive events and content operation support are also provided for newly registered BJs to help them get started. To further strengthen their capabilities as one-person media content creators, we operate a 1:1 personalized care hotline called 'Newbie Zone' to support BJs in adapting to the platform and broadcasting their unique content in a stable manner. AfreecaTV, as a leader in media culture, expands programs in collaboration with BJs and contributes to enhancing individual capabilities, enabling them to grow as media creators who can lead the market. By providing a variety of education programs and events, we support BJs in realizing creative ideas and developing more professional broadcasting skills. Together, they create innovative broadcasting content to provide viewers with diverse and enjoyable content options.

Newbie Zone

AfreecaTV operates a specialized psychological counseling program called 'Maum Todak' for the well-being of its BJs. This program aims to provide support to BJs in coping with psychological stress, including malicious comments, while ensuring their freedom of expression during live broadcasts. Furthermore, personalized psychological counseling is offered to BJs, expanding the scope of care provided. Currently, the program is available to both BJs and internal staff members, with the company fully funding the costs, and strict protection measures are in place to safeguard counseling records. AfreecaTV remains committed to fostering a healthy broadcasting culture with its BJs, and will continue to implement ongoing care programs, sparing no effort in supporting the growth and development of its BJs.

Maum Todak

• Apply
• Make an appointment
• Receive counselling
• Follow up

As the media market expands and diverse content consumption increases, we have established a youth protection policy and implemented systematic management to safeguard minors. In line with the Youth Protection Act and relevant information protection laws, the platform enforces youth protection policies and designates a youth protection manager to provide channels for counseling regarding harmful information and potential harm. Furthermore, AfreecaTV informs users about sanctions and civil and criminal liabilities related to inappropriate behavior. In cases of newly arising harmful information, the platform proactively guides users and conducts educational campaigns to raise awareness among all users. Moreover, on April 1, 2022, AfreecaTV participated in volunteer activities to support underprivillged youth by donating Star Balloons at Youth Center located in Seongnam-si, Sujeong-gu. AfreecaTV's consistent efforts in this area have been recognized externally. In 2022, the platform was selected as an exemplary company for youth protection measures by the Korea Communications Commission and was awarded the Youth Protection Merit Appreciation Plaque from the Ministry of Gender Equality and Family. We will continue our endeavors to create a safe and healthy media environment for youths.

Donation to the youth

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Plaque of appreciation for protecting the youth

The popularization of smart devices and the development of high-speed wireless communication infrastructure have led to the emergence of various professions. Among them, the domain of digital content, which was previously focused on text and images, has expanded to video, giving rise to a profession known as creators (BJ) who generate economic value through platforms like AfreecaTV and streaming content production. In other words, there is a noticeable indirect effect of job creation through these emerging platforms. We not only create a stable content production environment for content creators (BJs) but also strive to foster a sustainable ecosystem where talents from diverse industries can continue their careers through the platform's services. For instance, professional gamers can transition into live broadcasting and even host amateur gaming competitions after retirement. We aim to be a gateway of opportunities for talented individuals, facilitating a continuous cycle of content creation and supporting a symbiotic relationship. In addition, we will continue to be a nurturing ground for various content creators, ensuring a stable income for many BJ's and contributing to a mutually beneficial business ecosystem.

Indirect effect of job creation*

* BJ who has generated income above the minimum wage based on a 40-hour weekly or 209-hour monthly work schedule

AfreecaTV's MCN (Multi Channel Networks) is a partnership service aimed at supporting BJ's live and VOD activities in multiple ways. To be eligible, channels must have at least 1,000 subscribers and 4,000 hours of watch time on YouTube. Through this program, we strive to enhance BJ's convenience and benefits, including content distribution and copyright management.