SOOP ESG2023

Professional and regular training and education programs, talent attraction efforts through various means, and organizational adaptation contribute to improved employee satisfaction.

Limited support compared to other companies in the industry, unclear career paths increase the turnover and decrease organizational commitment.

SOOP protects users from potential risks such as personal information leakage and harmful content.

The high autonomy of the content may result in insufficient protection for users particularly children and adolescents.

Stakeholders’ information is protected by compliance with internal data management regulations, regular security education and training, and efforts to secure personal information.

Low awareness among employees regarding personal information leaks in content/platform and a lack of appropriate solutions, can cause damage.

Flexible work environment by implementing flexible working system, management of employees’ fatigue and stress, and horizontal organizational culture creates a positive work environment.

Physical and mental damage caused by excessive work or tense broadcast schedules can negatively impact work productivity.

Establishing a system to protect personal information and other personally identifiable data, as well as implementing measures to safeguard human rights on content and platforms, positively impacts the protection of stakeholders’ fundamental rights.

Possible leakage of users’ personal information, cyberbullying, defamation, and human rights violations in the content.

SOOP and users have created a positive community culture through smooth communication and feedback.

User satisfaction may decrease due to poor management of customer service satisfaction/neglect of reputation management/lack of dedicated manpower.

Strict compliance with safety and health regulations in content production and regular safety-related audits and training contribute to the creation of a safe culture in the content industry.

Accidents may occur due to unexpected emergencies during filming and lack of communication and prevention management can increase work environment risks.

Proactive responding to various risks related to ethics and raising employee’s awareness can create an ethical organizational culture.

Negative incidents related to ethics, such as embezzlement and accounting irregularities, may hinder organizational culture.

SOOP, its partners/contractors, streamers, and advertisers promote fair trade practices in the industry through efforts for fair contracts and transparent transactions.

Damage to stakeholders may occur due to failure to display content related to paid advertisements, information asymmetry with users, unfair trade issues, etc.

Creating positive impacts through content that respects the culture of local communities and coexists with the local economy.

Possible dispute with civil society organizations/local residents, or sanctions from government agencies, due to lack of quick response/treatment to negative impacts resulting from SOOP’s business activities.

Securing specialized personnel, expanding self-development opportunities, and strengthening team collaboration can positively impact on enhancing employee capabilities.

Uncertainty of R&D-related outcomes and time/cost inefficiencies can increase workload for employees.

Global business have created opportunities to develop employees’ competencies such as industry expertise and language skills.

Increased workload/performance burden due to factors such as lack of understanding of cultural sensitivities, lack of communication due to physical distance, and difficulty in quickly identifying issues.

Conveying messages of equality and respect for human rights through content that considers viewers’ diverse backgrounds, including minority groups, has positive impacts.

Content may trigger high sensitivities/social conflicts about identities such as race, gender, etc., or may be part of human rights violations.

Positive environmental impact by efforts to reduce waste discharge in content production and compliance with waste disposal regulations in filming locations(local).

Negative environmental impacts due to excessive use of disposable products in content or improper disposal of waste, increase in electronic waste (E-Waste) resulting from poor management of digital devices and props, etc.

SOOP and video producers have a positive impact on the environment by utilizing renewable energy and using eco-friendly supplies for products and services required on location.

Concerns about inefficient/excessive use of resources in the workplace, including content production, due to practical constraints such as time/cost and lack of awareness among employees/staffs.

SOOP can spread environmental and climate change-related messages through content, education, and advertising campaigns. Additionally, its partners can support eco-friendly policies in the supply chain by offering sustainable products and services.

Continued increase in carbon emissions due to large-scale events, excessive discharge of digital waste, surging energy consumption, or maintaining energy inefficient production/working environments.

SOOP and its suppliers can use high-efficiency equipment and reflect energy efficiency-related indicators in contracts, and contribute to raising awareness through energy-efficient use by them, implementation of related training and campaign, etc.

Negative impacts on climate change/environment due to inefficiencies caused by increased remote work and travel, excessive use of electricity, low awareness levels, etc.

In a highly competitive and rapidly changing content industry, significant financial and non-financial losses may occur if employees leave for competitors.

Providing development opportunities to employees through competency development programs strengthens organizational culture and contributes to creative content planning and development.

Possible property losses, litigation, and reputational risks due to leakage of streamers/users’ identities and privacy due to poor management.

Proactive measures on data security and privacy contribute to increasing the trust of stakeholders such as users/streamers/advertisers.

Poor management of user satisfaction can lead to user churn to competing platforms.

Effective management of user satisfaction can reduce churn and help build long-term relationships.

Continued human rights violations in the content produced and distributed by the company or in the course of its business activities can be devastating to its credibility and brand image as an advertising channel and may lead to poor advertising performance.

Proactive responses to human rights issues can create new business opportunities. Advertising campaigns/content that respect and support human rights contribute to enhancing the credibility of the company with value-conscious consumers/stakeholders.

There are users with diverse cultures and values in the global market, and a lack of understanding of culture, language, laws and regulations of each country may expose company to various risks such as noise and reputation loss.

Entering the global market provides an opportunity to acquire new users and contributes to the creation of new revenue streams.

Reduced productivity of employees due to workload, resulting in a decrease in the quality of products and services and an increase in the likelihood of brain drain, which directly or indirectly negatively affects sales.

An organizational culture that maintains a work-life balance contributes to greater creativity and innovation, which encourages creative content planning and teamwork within the organization.

Investments to enhance R&D capabilities may incur additional costs to the company, including employee training costs, and may result in inefficiencies in terms of manpower/costs.

Contribute to customer satisfaction by improving user experience through continuous R&D to improve the platform.

The company’s energy efficiency(technology development, energy source conversion) issues may cause fluctuations in costs due to the prospect of future electricity price increases.

Costs can be reduced by improving energy efficiency, and incentives such as subsidies and tax benefits can be received from the government through renewable energy conversion projects.

Direct and indirect discrimination can occur in organizations that lack diversity/inclusion, which can negatively impact organizational culture and teamwork.

Inclusive platforms/content can attract diverse users/streamers and open up new markets, and a diverse organizational culture can foster creativity/ innovation within an organization.

Violent/sexualized content may negatively impact users with special needs, such as children and young people, resulting in policy and regulatory/ reputational risks.

Taking proactive action against harmful content to protect users contributes to a healthy community environment, which helps to enhance brand image and credibility with users, advertisers, investors, and other stakeholders.

Corruption, embezzlement, and false reporting by company executives and employees may cause social problems, resulting in delays in administrative processing and disruption of platform operations, which may reduce the trust of users/advertisers and other stakeholders.

Business ethics culture can be spread through anti-corruption programs, strengthening internal controls, etc. and stakeholders such as investors/ advertisers prefer companies without ethical risks.

Reputational risks such as community criticism, boycotts, and negative public opinion in case of negative impacts on local communities.

Contribute to expanding the company’s social impact through company-wide community contribution activities and contents such as employees/streamers.

Possible compliance issues due to unfair trade practices under the Fair Trade Act, such as offering unfair terms when concluding transactions with advertisers.

Contributing to enhancing credibility as an advertising channel by providing users with transparent and honest advertising campaigns.

Concerns about changes in the procurement of service resources, such as the working/broadcasting environment of employees/streamers and the service use environment of users, due to climate change.

Contribute to improving brand reputation through climate change-related content and eco-friendly production practices in line with value consumption trends.

Accidents due to non-compliance with health and safety regulations, and the spread of infectious diseases and illnesses due to inadequate health and hygiene measures, may reduce work productivity.

Work engagement and productivity can be enhanced by actively operating systems that support employees‘ health management, including mental health.

The company’s waste issues(generation, disposal) can affect the company’s reputation, market preferences of users, and the possibility of facing criticism and lawsuits from local communities/ environmental organizations due to environmental pollution at media and advertising shoots.

Creating an organizational culture of resource conservation through efforts to practice proper waste management and recycling may result in long-term cost savings.

Environmental considerations in the company’s content production process may affect advertisers’ choice of platforms, the company’s reputation, and users’ market preferences.

Environmentally friendly production can highlight the environmental responsibility of the company/advertiser/brand and improve the efficiency of resource utilization.