SOOP ESG2024

From One-Person Media to an All-Connecting Platform

By launching its live streaming service in 2005, SOOP opened new horizons for one-person media platforms in Korea. Unlike the traditional media’s one-way delivery of content, SOOP fundamentally changed the content production and consumption landscape by providing an environment where anyone could easily create live broadcasts and interact with viewers. This shift gave rise to diverse real-time content genres such as game broadcasting, sports commentary, study broadcasting and food broadcasting. A new generation of creators known as “streamers” emerged, and combined with voluntary sponsorship from viewers, helped propel the donation-based economy model into full swing. Drawing on our experience in leading the one-person media ecosystem, SOOP redefined its platform identity and realigned its strategic direction through a global lens, introducing a new company name and launching SOOP Global in 2024. We also continue to create a more inclusive and sustainable creative environment by developing AI-powered content recommendation technology, diversifying creative formats, enhancing streamer support programs and reinforcing community policies centered on users.

Record-High Performance

SOOP achieved double-digit growth across key metrics in 2024. Revenue grew to KRW 413.2 billion, marking a 20.1% increase year-on-year, and operating profit increased by 25.7% to KRW 113.5 billion. We achieved continued growth in core revenue streams, with platform revenue increasing 26.1% year-on-year to KRW 326.5 billion and advertising revenue increasing 3.8% to KRW 81.7 billion.
This feat was driven by strengthening the overall competitiveness of our contents and developing an advanced platform strategy. SOOP has broadened the breadth of content genres by significantly expanding on virtual streamer contents, strengthening streamer support policies and securing various sports broadcasting rights. This significantly drove up user engagement and time spent on the platform. We continue to enhance our overall corporate competitiveness by strengthening content integration across domestic and overseas platforms to ensure a seamless user experience, expanding B2B partnerships and incorporating generative AI technologies.

Consolidated Revenue and Operating Profit