Dear esteemed stakeholders,
2024 was a pivotal year for SOOP. Amid a rapidly changing content industry, we recognized the need to redefine our platform's identity and business direction. Under the new name SOOP, we took our first step as a truly global platform, one that bridges diverse cultures and languages.
In this context, the launch of SOOP Global marks a foundation step in expanding opportunities, broadening the stage for streamers and enabling users to enjoy content that transcends borders. SOOP will create an ecosystem that connects content, technology and people through an advanced platform powered by SOOP's pioneering adoption of AI and diversification of content sectors. This will enable many more streamers and users to freely communicate and flourish. With this foundation, SOOP will adventure beyond its status as Korea’s leading platform to become a top-tier global platform under the vision “Beyond Korea, No.1”.
As the platform continues to grow, SOOP remains dedicated to building a sustainable digital ecosystem. To ensure that the content on our platform has a positive impact on society, we strive to build a responsible content environment together with our stakeholders, cultivating an inclusive community where users and streamers are treated with respect, and establishing an operating system that is mindful of environmental impact.
In particular, over the past year, we have carried out various activities to build a sustainable digital environment across the entire array of SOOP's business. These include creating social value through content that promotes active coexistence within communities, enhancing board diversity and accountability by appointing a female outside director and the establishment of an audit committee, distributing shareholder-friendly returns in accordance with disclosed policies and implementing content governance policies to create a safe and protective platform environment for users.
At SOOP, we aim to forge deeper connections between technology, content and people. We will remain mindful that as our platform's impact spreads farther and deeper, so does our social responsibility. We will continue to make meaningful changes in our environment, society and governance, and shape a sustainable future that resonates with all. We are deeply grateful to all our stakeholders for being part of our journey and we look forward to your continued interest and support.
SOOP CEOChoi Young Woo List





