SOOP ESG2024

SOOP is well aware of the far-reaching impact of content on a society, and that as a publicly listed company, we are responsible for creating a healthy digital ecosystem by operating our platform and managing content in a responsible manner. We view this responsibility not only as an obligation but also as an opportunity to enhance our long-term profitability and platform competitiveness by creating a content environment grounded on trust and transparency.

Strategy & Policy

SOOP is committed to ensuring that all users can consume and create content in a safe and healthy environment. With user protection and the sustainability of the content ecosystem at the center of our focus, we have built a stronger safety system by improving our operating policies and adopting an AI-based filtering technology. In addition, by providing content on social issues, we contribute to raising awareness, and strive to make our platform a place of positive social value. We will keep an agile mindset in responding to changing social environments and legal standards, and continue to operate responsibly to create a content ecosystem that earns the trust of both users and streamers.

2024 key Performance

AI Filtering Technology: Taekwon A and Taekwon S

SOOP operates proprietary AI filtering systems, Taekwon S and Taekwon A, which automatically detect and block vulgar or obscene content and illegal advertisements through various mediums, such as images, videos, chats and direct messages. These systems enable quick sanctions to be imposed through real-time alerts and operator involvement. In 2024, the scope of application was expanded to include image-based filtering for stronger content moderation. In addition, all malicious chat cases and corresponding sanctions taken against them are announced on the Notifications page each month to ensure transparent operation and maintain trust with users.

Campaigns to Combat Digital Sex Crimes

SOOP hosts campaigns to prevent digital sex crimes and other illegal conduct, and has worked with the Korea Communications Commission to prevent the distribution of illegal hidden camera footage. SOOP also raises awareness of illegal conduct such as drugs and gambling and strives to create a healthy content environment.

Youth Protection Campaigns

To create a healthy digital environment for children and adolescents, SOOP conducts preventive campaigns targeting harmful content, such as pornography, gambling inducement, speculative behavior, sexually explicit content and hate speech. We encourage users to use appropriate language, activate age-restriction settings and create a culture of self-regulation within the community, fulfilling our social responsibility as a platform to protect the youth.

Outdoor Broadcast Etiquette Campaigns

SOOP conducts seasonal campaigns to encourage and support responsible outdoor broadcasting by streamers. These campaigns provide essential guidance on maintaining public order, portrait rights and compliance of safety guidelines. In 2024, the Spring-Summer campaign focused on providing content creation guidelines for both streamers and users, including on avoiding littering, excessive exposure and violation of traffic laws.

Preventive Life-Saving Efforts

Preventing Copyright Infringement

SOOP provides copyright guidelines and training for streamers to increase awareness of intellectual property rights and operates a Copyright Infringement Reporting Center to prevent unauthorized uses. The platform’s terms of service specify measures such as content suspension for violations, preventing legal disputes.

Process of Handling Copyright Infringement