Ethical Management
#Ethical Management System #Code of Ethics
#Whistleblower Program #Ethics Education
Ethical compliance and social responsibility are core corporate values and we persistently strive to establish a fair and transparent management culture. To this end, we have conducted various initiative such as revising our Code of Conduct and Operating Policy, establishing a systemic framework of specific judgment criteria and strengthening our ethics training for our employees to firmly embed an ethical company-wide corporate culture as the foundation of our organization.
Ethical Management System
As a content platform company, SOOP has established and implements an ethical management system to realize trust-based sustainable management. Based on our Code of Ethics and the Code of Conduct, we clearly communicate our ethical standards to employees and strive to enhance transparency and fairness across the content ecosystem by implementing and monitoring related policies.
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Ethical Management Policy Making
- Establish and enforce a Code of Conduct to internalize our ethical management philosophy
- Provide employees with the Code of Conduct as guidelines for decision-making
- Establish operating policies related to content creation, distribution and consumption, and publish it on our website
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Execution and Training
- All employees pledge to practice ethical management and comply with anti-corruption laws
- Comply with “Guidelines for the Review of Labeling and Advertising Involving Recommendations, Guarantees, etc.” and the “Includes Paid Ads” indication policy
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Monitoring
- Operate internal control programs and consistently monitor compliance with the Code of Conduct
- Earn viewers’ trust by clearly indicating in-content advertisements and disclosing financial interests
Code of Ethics
SOOP established its Code of Ethics in 2018 and has strengthened its corporate-wide ethical management system by expanding its scope to affiliates and partner companies from 2021. The Code of Ethics clearly stipulates the disciplinary criteria for employee violations and allows the HR Committee to determine the level of disciplinary action depending on the severity of the violation and, if necessary, file charges with external authorities.
Code of Ethics
- Duty to the company and investors
- Duty to customers, suppliers, and other business associates and, to a limited extent, to competitors
- Duty to coworkers
- Duty to ensure compliance by the employee and the company with the laws, rules and regulations of foreign countries in which SOOP conducts business.
5 key stakeholders in the Code of Ethics
Code of Ethics Pledge
- I respectfully acknowledge that I have received and read the Code of Ethics of the Company and am obligated to act in accordance with its principles, philosophy and policies.
- I promise to give the highest priority to honesty in all my relationships with and representations of the Company, and to refrain from any actual or apparent conduct that may conflict with the interests of the Company.
- To the extent relevant to my responsibilities, I promise to be complete, fair, timely and clear at all times in all records and documents that the Company makes available to the public or submits to regulatory bodies.
- I recognize that failure to comply with the Code of Ethics of the Company may result in disciplinary action, up to and including termination of employment.
- I confirm that I have not violated any laws or regulations applicable to my work for the Company, including the Code of Ethics.
- I confirm that, to the best of my knowledge, the Company has not violated the above Code of Ethics.
- I understand that the most up to date version of the Code of Ethics is posted in Company Groupware > Document Management.
- I fully understand and pledge to implement the above Code of Ethics of the Company.
Whistleblower Program
SOOP operates a multifaceted internal whistleblower program to prevent and respond to unethical conducts of employees. The program is readily accessible through various channels, from internal bulletin boards, telephone, fax, to mail, which allows employees and affiliates to report misconduct or unreasonable demands they may encounter in order to eradicate unfair practices within the company. Reports are filed completely anonymously to protect those who come forward, ensuring the confidentiality of both the reporter’s identity and the context of the report, and upon receiving the report, the case is swiftly and effectively followed up by the HR Committee.
Reporting Process
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STEP 01Receive Report
- Reports are received via phone calls, emails, online or offline grievance channels, etc.
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STEP 02Investigation
- Facts and materiality determined to classify and conduct investigations (whistleblower protection measures taken in tandem)
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STEP 03Actions
- HR Committee progress and result notified
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STEP 04Follow-up
- Recurrence prevention measures established and monitored
Grievance Channels
SOOP continuously strengthens its implementation framework to foster an ethical culture within the organization and protect the dignity and rights of its employees. In particular, SOOP operates a grievance handling channel to address unethical conducts at the individual level, such as sexual harassment, obstruction of work by force and bullying, which any employee of SOOP can use to safely report anonymously via the email hotline or grievance counselling boxes. The reported issue is reviewed by the relevant team and discussed by the HR Committee to identify remedial measures, and relevant information is continuously provided on the internal bulletin board to raise employee awareness and create a culture of voluntary ethical practice.
Ethics Education
To foster a fair and ethical culture, SOOP provides training on ethical and compliance awareness, including competence building for compliance officers and business ethics education for all employees. In 2024, SOOP conducted a training program titled “Positive Energy That Transforms Organizations.” This course was designed to help employees cultivate a healthy corporate culture based on mutual respect and human rights awareness. The program ran for a total of 503 hours, with 643 out of 655 participants completing the training, achieving a 98% completion rate. In addition to ethics training, SOOP actively enforces internal disciplinary measures for violations of the Code of Conduct to prevent unethical behavior. Confirmed cases of misconduct are also incorporated into compliance training materials to support recurrence prevention.
| Item | 2022 | 2023 | 2024 |
|---|---|---|---|
| Completion rate (%) | 86.1 | 93.1 | 98.0 |












