SOOP ESG2024

Strategy & Policy

SOOP runs a variety of support programs to help streamers continue with their creative activities, including improvements to the broadcasting environment, content creation support and initiatives that promote stronger community engagement. These efforts are part of our broader commitment to expanding the cultural foundation of streaming. We will continue working closely with streamers to create a healthy and sustainable content ecosystem and grow together with our partners.

Management

Content Support Center

The Content Support Center is a core unit for streamer support at SOOP, which provides a tailored assistance, such as production funding and PR support to help turning streamer’s creative ideas into tangible content. Throughout the year, the center accepts application on a rolling basis and decides whether to provide support after a certain screening procedure. Funded contents can be also featured on SOOP’s main page and SOOP Cable channel.

• Production Funding

  Up to KRW 10 million per project (additional funding available depending on content needs)

• Transmission Support

  Equipment and technical support to facilitate content broadcasting

2024 key Performance

We are honing our competitive edge by enhancing content quality and diversity, which SOOP achieves by providing stronger support to streamers. SOOP’s Content Support Center provides custom support to meet the needs of individual streamers, such as production costs, transmission equipment and technical support, enabling streamers to turn their creative abilities into tangible results.

Streamer Partnership Support Program

Streamer Content Support

We discover and foster promising streamers through the Content Support Center. In 2024, we received 1,255 applications, of which 753 received our comprehensive support, including production funding and promotion support. These efforts have led to meaningful outcomes across various aspects, such as broadening content diversity, lowering entry barriers for new streamers, and enhancing content quality. As a results, streamers have been able to create content in a wide range of genres, and their content has been featured on SOOP's main page and cable channels, gaining additional publicity. Starting in 2025, we plan to double the annual budget of the Content Support Center from KRW 500 million to KRW 1 billion and expand the scope of support to enable more streamers to continue their creative activities with stability.

Number of production / promotion applications / support cases by year

Selecting and Supporting “Best Streamers”

SOOP runs a "Best Streamer" program to support talented streamers with outstanding creativity and character. We invite streamers to join Best Tier based on a combination of quantitative and qualitative assessments, and offer them various benefits, including psychological counseling sessions, access to a private vehicle and a birthday celebration event. To be an eligible candidate, streamers must complete ethics training courses and meet specific criteria. In 2024, we relaxed the eligibility standards and introduced a referral program to better embrace the diversity and potential of our streamers.

Supporting New Streamers

SOOP offers custom support programs for new streamers with less than 1,000 hours of cumulative streaming time to set them in stable orbit. Depending on their streaming activity, we award points that can be redeemed for broadcasting equipment and provide opportunities to participate in exclusive events and content. In 2024, SOOP ran various programs such as “Super Rookie”, “Newbie Clinic” and “Welcome to Streamer”, and supported more than 1,500 new streamers through “Welcome to Streamer”. In addition, SOOP operates “Rookie Zone,” a dedicated one-on-one care program to help new streamers settle and grow as streamers.

Mind Therapy “Maum Todak”

Since 2017, SOOP has operated “Maum Todak”, a professional mind therapy program to support the mental health of our Best streamers and partner streamers. The program covers relationship, family and emotional challenges experienced in day-to-day life, and helps streamers maintain a stable mindset and focus on content creation. “Maum Todak” has been extended to all SOOP employees, with all counseling costs covered by the company. All counseling records are strictly protected.

Therapy Procedure

• 
  STEP 01

  Therapy Request

  • Via phone, email, website, or app
• 
  STEP 02

  Therapy Reservation

  • Schedule with a professional therapist
• 
  STEP 03

  Professional Therapy

  • Conducted in-person, over the phone, or by email
• 
  STEP 04

  Follow-up

  • Includes satisfaction surveys and follow-up calls (Happy Calls)