SOOP constantly communicates with various stakeholders, including our business partners, to strengthen cooperation based on mutual trust. In particular, we strive to identify key stakeholders who directly and indirectly affect our value chain and reflect their expectations and needs in our management strategies. To this end, we operate various channels for gathering stakeholders' opinions, including regular meetings, e-town hall meetings, online communication channels and grievance hotlines.
Stakeholder Engagement Status
| Classification | Definition | Key Issues | Communication Channels | Communication Status and Achievements in 2024 |
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| Shareholders | Persons that directly or indirectly participate in SOOP’s management by holding shares |
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| Media Associations and Agencies |
Entities that discusses media norms, rules and ethics, and sets common values |
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| Local Community & Civil Society |
Groups dedicated to regional development |
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| Users | Individuals who currently use or may use SOOP’s platform |
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| Partners (Streamers) |
Content creators on SOOP’s platform |
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| Employees | Individuals involved in the planning, sales and support of products and services on the SOOP platform |
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| Partners Companies and Contractors1) |
External entities that support business operations, including development, sales, sales support and staffing related to the SOOP platform’s products and services |
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Communication Channels
- Live Conference Call
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Since 2016, SOOP has been releasing quarterly earnings via live broadcasts, and has continued the unique IR culture of real-time communication with all stakeholders, including users and streamers, investors, analysts and employees. Most importantly, the CEO appears in person on the broadcast to announce the earnings and answers real-time questions via chat, representing a transparent and open communication structure that is distinctive from conventional conference calls. Our efforts were recognized by the Korea Exchange in 2023, being selected as one of the “Best Companies for IR Activities” on the KOSDAQ market.
- Communicating with Users
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SOOP runs various communication channels to actively incorporate user feedback into platform operation. The “Online User Meeting”, held monthly since 2018, has become a primary channel for reflecting user opinions, and a total of 73 meetings have been held by 2024. Recently, SOOP used this channel to deliver social messages, such as “Respect for Life” seminars, to foster a responsible corporate culture. In 2024, we also personally visited Pyeongchon Management High School, Pyeongchon High School of Science and Technology and Samil High School to communicate with students interested in the one-person media industry and enhance their understanding of the content industry. In addition, we regularly share updates on major platform features and improvements that reflect user feedback through the Communication Center broadcasts.
- Streamer Meetings
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SOOP recognizes streamers as key partners and collaborators and strives to build a foundation of mutual trust based on continuous dialogue. Quarterly streamer meetings, which have been held since 2016, have been used as a venue to collect various opinions on platform operations. Meetings are held for each content category, such as travel and beauty, to collect tailored feedback from streamers. Additionally, the Operating Policy Consultation Center allows streamers to freely consult and make suggestions on operating policies. We will continue to provide a creative environment where both the platform and streamers can grow together based on open communication.
- Employee Communication Content, eTown Hall Meetings
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To ensure that we share information transparently and create a strong culture of communication within the company, we hold quarterly eTown Hall meetings with the CEO and all employees. During these meetings, the CEO presents the previous quarter's business performance and outlines key plans for the upcoming quarter. The CEO also engages in real-time dialogue with employees via live chat, encouraging open communication between management and staff. Furthermore, employees also participate using the platform's donation-based economy features (such as the donation balloon feature), which naturally increases their understanding of our business structure and values.
Distribution of Economic Values
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- Distribution to Streamers
2022 388,0902023 476,0682024 626,890As a global leader in the donation-based economy business model, we create indirect economic value by redistributing the revenue generated through the model to our streamers.
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- Dividends
2022 7,9632023 9,1152024 15,985To protect shareholders’ rights and enhance shareholder value, we maintain a shareholder-friendly dividend policy and enable shareholders to participate directly in dividend distribution decisions during shareholders’ meetings.
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- Employee Compensation and Incentives
* Sum of salaries, benefits, stock compensation costs and retirement benefits for employees, on a consolidated basis.2022 63,0142023 77,4562024 91,718We believe our competitiveness lies with our employees, and strive to provide fair compensation based on individual capabilities and performance, along with various welfare benefits.
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- Tax Payment
2022 23,0602023 21,4502024 25,884SOOP faithfully fulfills its tax obligations and indirectly contributes to the growth of the economy and local community.
