SOOP ESG2024

We communicate with local communities through our content and aim to fulfill our social responsibility as a media company. Our streamers' voluntary participation and our cultural content help us deliver positive value and spread within positivity in the community.

Creating a Participatory Donation Culture

“The 1% Sharing Campaign”

SOOP practices a donation culture through the "1% Sharing Campaign," where employees voluntarily donate 1% of their salary and the company donates an equal amount. In 2024, our employees and the company together donated a total of KRW 112,917,221 to organizations working for the underprivileged, and contributing to the broader movement of spreading the value of giving.

1% Sharing Campaign Partners

Donation Live Commerce, “Give U”

Since 2024, SOOP revamped the former April Fool's Day campaign "AF (Afreeca Fool's) Day" to a "Donation Commerce for the Earth – give U" to further spread positive impact. The 'give U' live commerce, participated by 19 streamers, was a participatory donation content where we sold SOOP's private label products to users and donated 41% of the proceeds to environmental protection agencies. An additional 16,200 private label products (worth approximately KRW 31.1 million) were donated to the underprivileged through food banks.

Supporting Arts and Culture

Visiting Kevin Music Show

Through the “Visiting Kevin Music Show” program, we held collaborative performances between SOOP streamers and students from the Departments of Applied Music at Baekseok University, Soongeui Women's University, Joongbu University and Howon University, giving talented young musicians an opportunity to gain stage experience and interact with the public.

SOOPGarak¹⁾ Concert

To spread the culture of donation, SOOP held the SOOPGarak Concert at Chongshin University with singer Kim Jang Hoon and streamers. The event, which was linked to the "KRW 1,000 Lunchbox Project," offered lunchboxes at KRW 1,000 to students. Proceeds from the event, combined with donations from university faculty and staff and a matching fund from Kim Jang Hoon totaled KRW 4.33 million, which was donated to Chongshin University as a scholarship fund

Creating Local Community-Linked Values

SOOP uses content creation and commerce to connect with local communities, revitalize local economies and realize social values. Our streamers participate in local festivals to showcase the unique cultures and specialties of the region, leading efforts to uncover and amplify the unique value of local content and communities. We also collaborate with local farmers and SMEs to develop private label products using local specialities and advertise them on our live commerce platform to expand their sales channels and increase income. A portion of the profits generated from these activities are returned to the local community, creating a sustainable win-win model.

Collaborative Commerce Content in 2024