CI Information

SOOP Identity

Word Mark

The Wordmark represents our platform, which is like a forest filled with a variety of ecosystems, where streamers and users create diverse content and take the spotlight. The two connected 'O's depict everyone communicating and interacting with the wider world.

We've also kept the blue color from the original AfreecaTV identity, showcasing our legacy.
To this, we have added white, integrating both colors to represent us.


Logo Type

SOOP co,.Ltd has two types of logos: one for use on a dark (blue)
background and the other for a light (white) background.

The logo must be used according to the regulations, except in special circumstances,
and unnecessary modifications and effects are prohibited. The original form and
color must be maintained.

Dark background


Light background